Year
2018
Role
UX/UI Designer
Product
Mobile application
Year
2018
Role
UX/UI Designer
Product
Mobile application
Context
iLove was a project developed for MEGA, aimed at exploring a new digital reality show format where the audience actively participated through a mobile app by voting, interacting and following contestants in real time.
The challenge was to design a social experience that brought together elements of social networking, messaging, voting and audiovisual content, while keeping the interface simple, attractive and accessible for a broad audience aligned with the language of television entertainment.
The solution
The design focused on building a dynamic and highly visual social experience capable of supporting different types of interaction without creating friction in navigation.
The solution included:
A clear and consistent visual system, designed from scratch and adaptable to multiple screens and flows.
Interfaces focused on quick content consumption, prioritising images, video and primary actions.
Strategic use of colour to reinforce states, actions and system feedback such as voting, messages and captures.
Reusable components to ensure consistency across sections such as Home, Profile, Messaging and Voting.
Interaction design created to encourage participation and engagement, including likes, votes, messages and live streams.
1. Login:
A simple and direct entry point designed to reduce friction and make it easy for users to enter the experience from the first contact. The goal was for users to quickly understand the purpose of the app and start interacting without barriers.
2. Home:
A central view that captured the pulse of the reality show: voting status, new participants and featured content. The structure prioritised quick exploration and discovery, allowing users to understand what was happening within seconds.
3. Captura:
A publishing system that allowed users to upload photos, videos and go live. This feature reinforced the idea of active participation and public exposure, aligned with the logic of a digital reality show.
4. Perfil:
A personal space where each participant could manage their public image: main photo, gallery and direct access to stories, posts and messages. The design sought to balance identity, visibility and content control.
5. Mensajería:
A direct messaging system between users, with one key twist: the ability to view public conversations. This decision reinforced the voyeuristic element of the reality show, combining drama, social interaction and observable content.
6. Votación:
The project’s core mechanic. A simple and immediate voting system was designed to allow users to support or eliminate participants, turning interaction into a clear, emotional and recurring action within the experience.
Impact
This project allowed me to explore the design of a non-traditional social platform, combining entertainment, voting and communication in a single experience.
The outcome was a solid prototype that demonstrates:
The ability to design complex apps end-to-end from UI
Strong command of visual systems applied to digital products
Experience working in UX/UI partnerships
A design approach focused on interaction, engagement and clarity of use
iLove stands as a relevant product design exercise aimed at media, mass audiences and experimental social interaction formats.
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