Year
2020
Role
UI Designer
Product
Corporate website
Year
2020
Role
UI Designer
Product
Corporate website
Context
Digevo is a group of companies specialising in digital transformation, with solutions aimed at multiple industries and business lines.
The challenge was to translate this diversity of services into a clear, professional and coherent web experience, capable of communicating a broad offer without losing order or commercial focus.
The solution
The project was approached from a UI design perspective, working closely with the marketing team to define how the visual identity and graphic system could organise the offer and reinforce the brand.
The focus was on building a neutral and flexible visual system, where design functioned as a structural layer to organise content, services and business areas.
The solution included:
A clean and neutral visual foundation prioritising legibility, information hierarchy and a professional feel.
A colour system used as a semantic resource to differentiate business areas and support quick service recognition.
Definition of components, layouts and consistent visual patterns to support a broad and scalable service structure.
Impact
The website helped consolidate Digevo’s digital presence, clearly communicating its value proposition and the diversity of solutions offered by the group.
The colour-based visual logic became a key element for recognition and orientation within the website, and this criterion was maintained and evolved in later versions of the brand and platform.
The project shows how a well-structured UI design can serve as a strategic tool to organise complexity, support commercial goals and strengthen brand identity.
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