Year
2019
Role
UX / UI Designer · Front-end Support
Product
Social media analysis platform
Year
2019
Role
UX / UI Designer · Front-end Support
Product
Social media analysis platform
Context
Analitic already had a social listening platform, but it had evolved in a fragmented way, without a clear design or user experience vision.
The system had accumulated technical and visual complexity, with inconsistent modules, low usability and strong dependence on technical support from clients.
The solution
The work began as an incremental improvement process on the existing system, addressing a progressive visual redesign and the clean-up of graphic components and critical flows.
Based on those learnings, the development of a new version of the product from scratch was encouraged, this time with a much stronger design and experience foundation.
The solution included:
A full redesign of the dashboard and visualisation modules to make reading and analysing data easier.
Standardisation of UI components and interaction patterns to reduce friction and usage errors.
Improvements to filters, navigation and information hierarchy to better support users’ analytical work.
Impact
The new version of the system significantly improved both data understanding and the overall user experience.
Usability improvements considerably reduced technical support requests by making the platform clearer and more intuitive.
This project marked an important point in my professional development, as it allowed me to drive the evolution of a complex digital product and follow it through to a more mature and stable version.
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