Year
2019
Role
Product Designer (Brand, UX & UI)
Product
Communication system
Year
2019
Role
Product Designer (Brand, UX & UI)
Product
Communication system
Context
Analitic is a Chilean company specialising in real-time data analysis for social media.
The company was going through an internal restructuring process that involved integrating multiple services into one unified product system.
The challenge was twofold: to organise a complex technological offer and to build a clear, competitive identity capable of positioning Analitic in an increasingly demanding market.
The solution
The project addressed the experience as a whole and was not limited to designing a website.
I designed a complete digital system that integrated product, brand and communication under one shared visual and structural logic.
The solution included:
A coherent visual identity adaptable across multiple platforms.
UX/UI design for a responsive website, optimised for performance and understanding.
Creation of custom SVG illustrations to improve performance and fluidity.
Extension of the visual system to communication channels and social media, ensuring brand consistency.
Impact
The work helped consolidate a unified digital identity for Analitic, aligning product, brand and communication within a single ecosystem.
The platform became a solid base for product growth and market positioning, allowing services, communication and digital presence to scale coherently.
Previous project
Institutional platform Mutual
Next project