Year
2021
Role
Product Designer
Product
Digital platform
Year
2021
Role
Product Designer
Product
Digital platform
Context
CATV needed to move from isolated digital initiatives to a unified platform capable of representing multiple business areas under one coherent experience.
The challenge was not purely visual but structural: to organise services, teams and content within an experience that was understandable, coherent and ready to grow.
The solution
I designed a modular platform capable of unifying the different areas of the holding into a single digital ecosystem, while maintaining identity, hierarchy and clarity.
The solution was based on:
A clear structure organised by business area.
Reusable components to scale content.
A visual narrative focused on trust and closeness.
Evolution towards a fully responsive experience.
Impact
The site, initially driven by the Innovation area, CATV I2D, became the digital foundation of the holding.
Its structure and logic were adopted to create the websites of CATV’s other business areas, enabling a coherent identity and efficient implementation at scale.
The design evolved from a one-off project into a replicable system, internally validated and used as the group’s digital standard.
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